- USA, New York City
- Born in:1998
- Assistant since:2022
- Driving licence:Car
- Personal car:no personal car
- Passport:yes
- Languages:English
- Telephone: 3475752397
- https://antoniomoore.net
- nyc.amcfar@gmail.com
Photo Assistant
Antonio Mcfarlane
People, Portrait, Architecture, Fashion, Beauty, Prod. Assistant, Stillife, Food
Know How:
My know-how spans a wide range of professional photography and production tools. I’m proficient with Canon, Nikon, and Sony camera systems and experienced with lighting brands such as Profoto, Godox, and ARRI. I’m familiar with digibags, studio rigs, softboxes, strobes, and reflectors, and skilled in post-production software including Adobe Photoshop, Lightroom, Capture One, and Premiere Pro for both photo and video projects. Beyond
studio work, I have hands-on experience in production support, location scouting, and managing on-set logistics, ensuring smooth execution of shoots. I’ve worked on both local and e-commerce projects in New York City, and I bring a unique blend of technical expertise, creative vision, and meticulous attention to detail, allowing me to elevate visual storytelling while maintaining efficiency and professionalism on every shoot.
References as assistant / Career
I hold a Photography degree from Parsons and completed internships at Milk Agency and BDG Media, gaining experience in content creation and branded video production. At Milk, I produced campaign assets, managed visual libraries, created mood boards, and edited sizzle reels. At BDG, I assisted with video projects from concept to execution, provided on-set support, and handled call sheets, shot lists, and administrative tasks. I’ve also worked as an E-commerce
Photographer at Origins NYC, managing studio photography and workflow, and as a Photo Assistant at Fashionphile, supporting photographers with lighting, props, and product styling. I have assisted photographers and creatives including Monika Lis, Julia Sariy, JuanKr, Marc Merchant, Tugcan S. Temizkan, Justin von Oldershausen, and Kandice Chavous. My expertise is in e-commerce photography, content creation, and video production, with references including Origins NYC, Milk Agency, BDG Media, and Fashionphile.